As Artificial Intelliegnce continues to permeate industries and businesses, the complexity of managing Intellectual Property becomes more critical. Generative AI is reshaping how we create, innovate and consume. It also challenges traditional IP frameworks. This impacts everyone.

• For Developers of AI: The training and outputs of AI models raise complex ownership questions. Who owns the data used to train AI? Who owns the content that is generated? Developers must navigate these issues in collaboration with their Board and executive team to ensure understanding, compliance with copyright and patent laws and protect the interests and knowledge of the organisation.
• For Consumers of AI: Transparency is critical. As a consumer of AI, you must know what content is AI-generated and whether it respects the rights of original creators. It is not enough for the burden to be placed on AI developers, as a consumer you must apply research skills to understand origins and sources, as well as critical thinking and judgement skills on the choices and actions you take. This approach fosters trust and ensures ethical use of technology.
• For Boards and Executives: The strategic use of AI requires robust governance. Leaders must align their organisations with evolving IP regulations, mitigate risks related to infringement, and ensure their organisational innovations are protected.
• For Creators and Authors: The rise of AI challenges traditional notions of authorship and remuneration. Protecting human creativity while embracing AI-driven innovation is a delicate balance that requires clear policies and legal frameworks.

The intersection of AI and IP is not just a legal issue - it's a social one. As we embrace the opportunities AI offers, we must also safeguard creativity, fairness, and innovation for all.