Our Story
Our passion sparked to life over 15 years ago, during an organisational change project. It was a typical project - culturally fraught, over scope, time and budget. Navigating to a successful delivery was appealing, but the true beauty became the data. It was through the implementation of this customer experience technology that access to meaningful data was found and a love of insight bloomed.
Insight connects humans with science. It moves us beyond information to inspiration. Insight equips businesses with meaning, and aligns people to doing with purpose. It is the path from mere observation to actionable ideas, across all areas of the business from design to strategy into meaningful action.
We have tirelessly pursued the development of insights, empowering cultures and organisations to embrace curiosity to become insight-driven, and crafted a leadership approach that lights the way for being data businesses. In medium and large sized businesses, in all kinds of industries, our passion for insight has blazed a path. We share that passion and that ability with everyone, to use data for good.
Our Vision
Supporting the reinvention of businesses in the AI era, we envisage a world where adaptability and insight go hand in hand. Our passion lies in equipping organisations with the tools to evolve, thrive, and lead in an ever-changing business landscape, with humans at the heart of every breakthrough. Where data and AI are not just tools, but pathways to sustainable growth and learning.
Our mission is to guide organisations through the maze of emerging technology, fostering spaces where learning, ethical AI use, and human-centered strategies create lasting, positive impacts.
Our Purpose and Values
At the heart of our mission lies the synergy of human ingenuity and the transformative power of AI. We dedicate ourselves to empowering people with the knowledge, skills, and confidence required to harness data effectively.
Our goal is to unite innovative technology with human potential, enabling organisations and individuals to thrive in the AI era. We are committed to fostering a world where technology uplifts and amplifies our ability to make informed, impactful decisions for the greater good.
We do this by:
Crafting curiosity
Encouraging everyone to learn about Data > AI, to pique their natural interest and embrace using it.
Navigating next
Helping organisations make good decisions on how to move their business forwards in the shifting AI landscape.
Moving from data to doing
By improving the process from Data to AI in practical, actionable ways that drive business outcomes.
Redesigning responsibly
We’re here to ensure that AI is used for the benefit of humanity and work with businesses who want to have a positive impact on the environment and their community.
People
Where innovation is sparked by people, relationships and culture.
Trust
Where partnerships of trust light the path for ethical Data > AI practices.
Creativity
Where imagination meets innovation - our people and partners shaping potential tomorrow with technology today.
Our Partners
We partner with organisations to unleash new possibilities by putting the right people, processes, and technology in place to scale AI.
Get In Touch
If you have a problem you'd like us to solve together or if you just want to connect. We're always excited to hear from passionate people looking to make a positive impact.